“Hello, I'm ChatGPT, a large language model developed by OpenAI. My purpose is to assist and engage in conversations with users like you. I've been trained on a wide variety of topics and have access to a vast amount of information up until September 2021.”
That’s how ChatGPT introduces itself, highlighting the amazing capabilities that are the result of the leaps in technological advancement. At its most basic, ChatGPT is an artificial intelligence (AI) chatbot that produces, well, basic copy. But can it produce next-level creative work?
“ChatGPT lacks the piercing insight that a human has,” says Iñigo de Paula, Frost’s content director. “All the apparent inadequacies of the human mind—the little biases, anxieties, its distractibility—are remarkable catalysts for creative work.”
All the apparent inadequacies of the human mind—the little biases, anxieties, its distractibility—are remarkable catalysts for creative work.
Iñigo
Content Director
As of now, machines don’t have what Iñigo refers to as “mental flutters.” But that doesn’t mean ChatGPT isn’t useful. Iñigo and his content team are pragmatic when it comes to ChatGPT.
To the team, ChatGPT is a tool, and like any tool, its value is decided by the person using it.
Anyone can use ChatGPT—accessibility is one of its best features—but not all prompts are created equal. To get the most out of ChatGPT, writers need to discover new ways of writing prompts. Frost has applied itself to finding how to do just that.
“Prompt-writing is an art in and of itself,” observes Iñigo. “The content team and I discovered that great prompts produce great work. And just like with any creative, you sometimes need to nudge ChatGPT in the right direction.”
Juniors are actually in a good position to learn and adopt emergent technologies. I’m excited to see the technology grow along with the talents who use it.
Iñigo
