What Makes our Work Meaningful, Pt. 1

Behind all the complex code, creative design, and clever content, UI (User Interface) and UX (User Experience) have one thing at their core: the customer. Combined, the goal of UI and UX is to make sure people have a positive experience with technology. When you focus on the customer, every icon, screen, code, and copy contributes to something bigger than any one of the parts. That’s what we believe gives our work meaning.

This idea is best exemplified in our most recent and biggest project yet: a fintech app with a customer base in the millions. These customers range from students, corner store tinderas, and kasambahays, to our titos, titas, and other members of our family.

With such a wide demographic, the main challenge was to create a design that would both appeal to and meet the needs of all our client’s customers

Gwyneth, one of Frost’s Visual Designers, says, “By designing intuitive interfaces, I’m helping users find what they need easily.” Gwyneth was part of the team that made the app’s QR more accessible.

“You had to go through two to three steps to access the Pay QR button and open the QR camera. Now, when you open the app, it only takes one action to access QR.” This one simple change increased QR transactions and cut back the time it takes to pay using the app.

Even my grandfather can use it easily now!”

Gwyneth

Mid-level Designer

It’s not just the redesign that had a positive impact on our client’s customers. People tend to gloss over written details on app screens which pose a different challenge to Frost Content Writer, Sophia*. She says, “For me, meaningful work refers to the accessible and customer-friendly writing we do for our projects. With these, we aim to make the content approachable and understandable to its wide audience.”

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In one of our app projects, customers found verifying their accounts particularly troublesome. Sophia recalls concerns raised about the confusing instructions presented in the old version. Customers would rather use the app with limited services than go through the verification.

“We wanted to support the amazing visuals made by the design team with helpful copy that directs customers to the right path,” Sophia explains. She, along with the rest of the team, nailed down an approachable voice for the brand, mixing the right amount of clarity with casual friendliness. “There’s an increasing trend in customers completing their key information through the app, and we like to think that our work contributed to that.”

The long hours of work poured into this project would have been a bumpier ride without the support provided by Millette, a member of Frost’s HR Team. She says, “We might not be working on the project itself, but the HR team ensures our team members get the best support from us.”

Millette helps team members with various engagement activities. “We also help facilitate sending care packages, or food to celebrate project milestones,” she adds happily.

Gwyneth, Sophia, and Millette are at the frontlines of Frost’s work and they understand that their role, directly or indirectly, helps the millions of Filipinos who use our clent’s app daily. This gives them the motivation to work hard on work worth doing.

In the next installment of our Meaningful Work Series, we’ll dive deeper into the insights of our senior team members to learn more about what makes their work meaningful.

*Names have been changed for confidentiality.

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Millette helps team members with various engagement activities. “We also help facilitate sending care packages, or food to celebrate project milestones,” she adds happily.

In the next installment of our Meaningful Work Series, we’ll dive deeper into the insights of our senior team members to learn more about what makes their work meaningful.

*Names have been changed for confidentiality.

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